Consumer Behavior: an Applied Approach |
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| Author:
| Hanna, Nessim
Wozniak, Richard
Hanna, Margaret |
| ISBN: | 978-1-5249-0557-6 |
| Publication Date: | Jan 2017 |
| Publisher: | Kendall Hunt Publishing Company
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| Book Format: | Paperback |
| List Price: | USD $183.75 |
Book Description:
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The recent trend toward increasing global cooperation among blocks of countries was designed to obtain high standards of living for all participants. The authors of Consumer Behavior: An Applied Approach apply this successful principle of interdependency to the field of marketing.
The recent trend toward increasing global cooperation among blocks of countries was designed to obtain high standards of living for all participants. The authors of Consumer Behavior: An Applied Approach apply this successful principle of interdependency to the field of marketing.