Consumer Behaviour Isabelle Szmigin, Maria Piacentini, Tatiana Levit |
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| Author:
| Szmigin, Isabelle
Piacentini, Maria
Levit, Tatiana |
| ISBN: | 978-0-19-902907-5 |
| Publisher: | Oxford University Press, Incorporated
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| Book Format: | Hardback |
| List Price: | Contact Supplier contact
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Book Description:
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The perfect balance of research, theory, and real-life application. The perfect choice for Consumer Behaviour in Canada.Drawing on Canadian and international examples, this text examines what influences consumers and how seminal theories and cutting-edge research apply to marketing practice today. Featuring engaging case studies, an accessible writing style, and real-life examples, Consumer Behaviour is an ideal introduction to the field.
The perfect balance of research, theory, and real-life application. The perfect choice for Consumer Behaviour in Canada.Drawing on Canadian and international examples, this text examines what influences consumers and how seminal theories and cutting-edge research apply to marketing practice today. Featuring engaging case studies, an accessible writing style, and real-life examples, Consumer Behaviour is an ideal introduction to the field.