Consumer Behaviour |
|
| Author:
| Sethna, Zubin
Blythe, Jim |
| ISBN: | 978-1-5264-5000-5 |
| Publication Date: | May 2019 |
| Publisher: | SAGE Publications, Limited
|
| Book Format: | Hardback |
| List Price: | USD $228.00 |
Book Description:
|
A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.
A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.