Consumer Behaviour |
|
| Author:
| Sethna, Zubin |
| ISBN: | 978-1-5297-5405-6 |
| Publication Date: | May 2023 |
| Publisher: | SAGE Publications, Limited
|
| Book Format: | Paperback |
| List Price: | USD $72.00 |
Book Description:
|
This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.
This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.