Consumer Behaviour and Analytics |
|
| Author:
| Smith, Andrew |
| Series title: | Mastering Business Analytics Ser. |
| ISBN: | 978-1-032-38837-3 |
| Publication Date: | Nov 2023 |
| Publisher: | Taylor & Francis Group
|
| Imprint: | Routledge |
| Book Format: | Hardback |
| List Price: | USD $180.00 |
Book Description:
|
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.