Consumer Democracy The Marketing of Politics |
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| Author:
| Scammell, Margaret |
| Series title: | Communication, Society and Politics Ser. |
| ISBN: | 978-1-107-59579-8 |
| Publisher: | Cambridge University Press
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| Book Format: | Ebook |
| List Price: | Contact Supplier contact
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Book Description:
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This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic.
This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic.