Consumer Experiences and Emotion Management |
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| Author:
| Kapoor, Avinash |
| ISBN: | 978-1-60649-646-6 |
| Publication Date: | Jul 2015 |
| Publisher: | Business Expert Press
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| Book Format: | Paperback |
| List Price: | USD $43.95USD $14.99 |
Book Description:
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Examines the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotion and individual functioning, including consumer psychological experiences through facial expressions, inner feelings and feedback.
Examines the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotion and individual functioning, including consumer psychological experiences through facial expressions, inner feelings and feedback.