Consumer Information Systems and Relationship Management Design, Implementation, and Use |
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| Editor:
| Lin, Angela
Foster, Jonathan
Scifleet, Paul |
| Series title: | Advances in Marketing, Customer Relationship Management, and E-Services Ser. |
| ISBN: | 978-1-4666-4084-9 |
| Publication Date: | May 2013 |
| Publisher: | IGI Global
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| Book Format: | Multiple-item retail product |
| List Price: | USD $195.00 |
Book Description:
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Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers' decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer...
More DescriptionBusinesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers' decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.