| Consumer Panels, Second Edition Prediction of New-Product Performance: an Analytical Approach | | | Author:
| Sudman, Seymour
Wansink, Brian | | ISBN: | 978-1-61311-375-2 | | Publication Date: | Apr 2012 | | Publisher: | Marketing Classics Press
| | Book Format: | Ebook | | List Price: | USD $55.00 |
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