Consumer Tribes |
|
| Author:
| Cova, Bernard
Kozinets, Robert
Shankar, Avi |
| ISBN: | 978-0-08-054974-3 |
| Publication Date: | Jun 2012 |
| Publisher: | Taylor & Francis Group
|
| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $56.95 |
Book Description:
|
The first text reflecting leading edge thinking in this new and emerging area of marketing
The first text reflecting leading edge thinking in this new and emerging area of marketing