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Contagious

Why Things Catch On

Contagious( )
Author: Berger, Jonah
ISBN:978-1-4516-8657-9
Publication Date:Mar 2013
Publisher:Simon & Schuster
Book Format:Hardback
List Price:USD $26.00
Book Description:

New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more...
More Description

Book Details
Pages:256
Detailed Subjects: Business & Economics / Marketing / General
Business & Economics / Advertising & Promotion
Business & Economics / Consumer Behavior
Business & Economics / General
Physical Dimensions (W X L X H):5.5 x 8.375 x 1 Inches
Book Weight:0.782 Pounds
Author Biography
Berger, Jonah (Author)
Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. Berger has been recognized with a number of awards for both scholarship and teaching. He is the author of Contagious: Why Things Catch On, a 2016 New York Times bestseller, and Invisible Influence:The Hidden Forces That Shape Behavior.

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