Content Marketing for Dummies

Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.Content Marketing has been defined in multiple ways. The meaning of the term depends a lot on the purpose and context. One of the most used definition...
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Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.Content Marketing has been defined in multiple ways. The meaning of the term depends a lot on the purpose and context. One of the most used definition is "the technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined target audience in order to drive profitable customer action"Content marketing creates interest in a product through educational, entertaining or informative material. Successful content marketing relies on providing "consistent, high-quality content that solves people's problems".Table of Contents :Preface 71 Introduction to Content Marketing 81.1 Old vs. New Rules of Marketing 91.2 Defining Content Marketing 101.3 Who Uses and Publishes Content 111.4 Where Content Marketing Is 121.5 The Benefits of Content Marketing 142 Content Marketing Strategy Development - How to Prepare and What to Use 152.1 What Does Content Do? 152.2 Preparing for a Content Marketing Strategy 162.3 Media Tools Available 182.4 Forms Used in Media Tools 202.5 A Final Word on Content 23Content MarketingSearch Engine Optimization in Content Marketing 243.1 Basics of SEO 243.2 What are Keywords? 253.3 Determining Keywords 263.4 Placing Keywords 284 Website and Profiles 314.1 Your Website 324.2 Social Media Profiles 334.3 Blogs 354.4 Email Content 365. External Sites 375.1 Benefits of Content Beyond the Organization 375.2 Common External Sites and Media Tools to Use 385.3 Article Directories 395.4 Open Source Content Sites 415.5 How-To Sites 425.6 Guest Posting (On Blogs, Newsletters, etc.) 455.7 Affiliate Programs 46Content MarketingUser-Generated Content 476.1 Where is User-Generated Content? 486.2 Creating a Space for User-Generated Content 486.3 Customer Reviews 496.4 Handling Negative User-Generated Content 496.5 The Pros and Cons of User-Generated Content 49Resources 51Executive