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Cool

How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World

Cool( )
Author: Quartz, Steven
Asp, Anette
ISBN:978-0-374-12918-7
Publication Date:Apr 2015
Publisher:Farrar, Straus & Giroux
Book Format:Hardback
List Price:USD $26.00
Book Description:

If you have ever wondered why SUVs replaced minivans, how one rap song turned the cognac industry upside down, or what gives Levi's jeans their iconic allure, look no further--inCool, Steven Quartz and Anette Asp finally explain the fascinating science behind unexpected trends and enduring successes.

We live in a world of conspicuous consumption, where the clothes we wear, the cars we drive, and the food we eat lead double lives: they don't merely satisfy our needs;...
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Book Details
Pages:304
Detailed Subjects: Business & Economics / Consumer Behavior
Business & Economics / Economics / General
Medical / Neuroscience
Physical Dimensions (W X L X H):6.33 x 9.26 x 1.12 Inches
Book Weight:1.08 Pounds



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