Corporate Brands an Anthology |
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| Author:
| Balmer, |
| ISBN: | 978-0-415-37087-5 |
| Publication Date: | Dec 2010 |
| Publisher: | Routledge
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| Book Format: | Paperback |
| List Price: | USD $45.95 |
Book Description:
|
Original and unique, this text is an invaluable and exciting summary of a complex and extremely important subject. It gathers together an anthology of articles relating to corporate brands, supplemented with incisive commentary from the editor.
Original and unique, this text is an invaluable and exciting summary of a complex and extremely important subject. It gathers together an anthology of articles relating to corporate brands, supplemented with incisive commentary from the editor.