Corporate Communication Tactical Guidelines for Strategic Practice |
|
| Author:
| Goodman, Michael B.
Hirsch, Peter B. |
| ISBN: | 978-1-60649-308-3 |
| Publication Date: | Jan 2012 |
| Publisher: | Business Expert Press
|
| Book Format: | Paperback |
| List Price: | USD $39.95USD $19.99 |
Book Description:
|
The chief communication officer at a multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels, and a transformed understanding of what a 21st century corporation stands for. This book investigates these forces and the communication challenges that they pose.
The chief communication officer at a multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels, and a transformed understanding of what a 21st century corporation stands for. This book investigates these forces and the communication challenges that they pose.