Corporate Culture Getting It Right |
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Author:
| Stanford, Naomi |
Series title: | The Economist Ser. |
ISBN: | 978-0-470-93219-3 |
Publication Date: | Nov 2010 |
Publisher: | John Wiley & Sons, Incorporated
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Imprint: | Wiley |
Book Format: | Paperback |
List Price: | USD $19.95 |
Book Description:
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How corporate culture affects a company's long-term success Today, more and more managers are learning that an organization's culture matters, and are, therefore, putting greater emphasis improving their company culture. The Economist's Organization Culture: Getting It Right can help.
In Organization Culture, Naomi Stanford provides a road map for managers who want to: understand the power corporate culture has on a company's success; understand, define,...
More Description
How corporate culture affects a company's long-term success Today, more and more managers are learning that an organization's culture matters, and are, therefore, putting greater emphasis improving their company culture. The Economist's Organization Culture: Getting It Right can help.
In Organization Culture, Naomi Stanford provides a road map for managers who want to: understand the power corporate culture has on a company's success; understand, define, position, and measure their organization's culture; avoid the common and costly mistakes of "culture change" programmes; and, keep their culture dynamic, responsive and resourceful. The book
- Provides case studies on the business culture of companies like Google, IKEA, eBay, Wal-Mart, Microsoft, and Lehman Brothers
- Describes cultural patterns within organizations, and offers useful exercises on shaping a positive corporate culture
- Other titles by Stanford: Guide to Organization Design: Creating High-Performing and Adaptable Enterprises
Organization Culture addresses all facets of company culture, offering managers commonsense, practical, realistic and pragmatic approaches that will help them improve all aspects of how they do business, regardless of the type of business they're in.