Corporate Marketing: Insights and Integration Drawn from Corporate Branding Corporate Identity Corporate Communication and Visual Identification. European Journal of Marketing, Volume 40, Issues 7&8 |
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| Author:
| Balmer, John M. T. |
| Editor:
| Balmer, John M. T.
Mukerjee, Avinandan
Greser, Stephen A.
Jenster, Per |
| ISBN: | 978-1-280-70553-3 |
| Publication Date: | Jan 2006 |
| Publisher: | Emerald Publishing Limited
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| Book Format: | Ebook |
| List Price: | USD $240.35 |
Book Description:
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EJM has provided one of the principal platforms on the global stage relating to corporate marketing scholarship and associated areas. By revisiting past special editions of the EJM devoted to corporate-level concerns, a key aim of this e-book was to provide a platform whereby integrative approaches in corporate marketing research and scholarship can be highlighted. The majority of articles in this e-book focus on important concepts of corporate marketing and encompass corporate...
More DescriptionEJM has provided one of the principal platforms on the global stage relating to corporate marketing scholarship and associated areas. By revisiting past special editions of the EJM devoted to corporate-level concerns, a key aim of this e-book was to provide a platform whereby integrative approaches in corporate marketing research and scholarship can be highlighted. The majority of articles in this e-book focus on important concepts of corporate marketing and encompass corporate identity and the management of corporate brands, along with related concepts like visual identity, corporate communications and organizational identity. For the editors, this production was an experience that they found both humbling and revelatory. "