Corporate Social Responsibility, Sustainability and Public Relations Negotiating Multiple Complex Challenges |
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| Author:
| Pompper, Donnalyn |
| Series title: | Routledge New Directions in PR and Communication Research Ser. |
| ISBN: | 978-1-138-74350-2 |
| Publication Date: | Apr 2017 |
| Publisher: | Routledge
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| Book Format: | Paperback |
| List Price: | USD $64.95 |
Book Description:
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This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people?
This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people?