Country-Of-Origin Effect in International Business Strategic and Consumer Perspectives |
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| Editor:
| Grudecka, Anna
Witek-Hajduk, Marzanna K. |
| Series title: | Routledge Studies in Marketing Ser. |
| ISBN: | 978-1-000-98860-4 |
| Publication Date: | Oct 2023 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $52.95USD $190.00USD $190.00 |
Book Description:
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This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.
This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.