Cracking the Code The Professional Salespersonacirc;euro; s Guide to Penetrating the Intelligence Community |
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| Author:
| Callahan, Dan |
| ISBN: | 978-1-4343-3094-9 |
| Publication Date: | Nov 2007 |
| Publisher: | AuthorHouse
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| Book Format: | Paperback |
| List Price: | USD $54.95 |
Book Description:
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Cracking the Code: A Professional Salesperson's Guide to Penetrating the Intelligence Community was written with two goals in mind:
1) to...
More Description
Cracking the Code: A Professional Salesperson's Guide to Penetrating the Intelligence Community was written with two goals in mind:
1) to demystify the often confusing and always secretive intelligence community from a sales person's perspective, and
2) to provide a first-level road map to penetrating this multibillion dollar market with a product or service.
This book will give you no-nonsense answers to the following questions:
- Who comprises the intelligence community?
- Who is really in charge when it comes to making buying decisions?
- Exactly where and how should you begin your sales efforts?
- Without a security clearance, shall I even bother?
- How are IC agencies similar yet different than other federal agencies?
- What tactical steps can a sales person take to "break into" the IC?
- Where does the sales opportunity really exist?
- How should a person prepare for sales meetings?
- Do I really need to worry about things like a GSA Schedule, a secure vault, and a polygraph?
- Who can help me in my effort to penetrate the intelligence community?
- What is the best source of information to learn about my target clients?
These and many other questions will be answered in this informative book.