Crafting and Executing Strategy: Concepts and Readings |
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| Author:
| Thompson, Arthur A.
Strickland, A. J.
Gamble, John E. |
| ISBN: | 978-1-259-29707-6 |
| Publication Date: | Jan 2015 |
| Publisher: | McGraw-Hill Education
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| Book Format: | Paperback |
| List Price: | USD $148.00USD $162.75USD $217.00 |
Book Description:
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Crafting and Executing Strategy: The Quest for Competitive Advantage, 20e by Thompson, Peteraf, Gamble, and Strickland maintains its solid foundation as well as brings an enlivened, enriched presentation of the material for the 20th edition. The exciting new edition provides an up-to-date and engrossing discussion of the core concepts and analytical tools. There is an accompanying lineup of exciting new cases that bring the content to life and are sure to provoke...
More Description Crafting and Executing Strategy: The Quest for Competitive Advantage, 20e by Thompson, Peteraf, Gamble, and Strickland maintains its solid foundation as well as brings an enlivened, enriched presentation of the material for the 20th edition. The exciting new edition provides an up-to-date and engrossing discussion of the core concepts and analytical tools. There is an accompanying lineup of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions and deepen students' understanding of the material in the process.