Creating Passion Brands Getting to the Heart of Branding |
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| Author:
| Edwards, Helen
Day, Derek |
| ISBN: | 978-0-7494-4370-2 |
| Publication Date: | Jul 2005 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Hardback |
| List Price: | USD $45.00 |
Book Description:
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At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need to regain their sense of belief and have the courage to stand for something, rather than simply respond to the latest consumer whim.
At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need to regain their sense of belief and have the courage to stand for something, rather than simply respond to the latest consumer whim.