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Creating Value with Data Analytics in Marketing
Creating Value with Data Analytics in Marketing
(
)
Author:
Verhoef, Peter C.
Kooge, Edwin
Walk, Natasha
Wieringa, Jaap E.
ISBN:
978-0-367-81979-8
Publication Date:
Oct 2021
Publisher:
Routledge
Book Format:
Paperback
List Price:
Contact Supplier contact
Book Description:
Buy Now
Book Details
Pages:
314
Detailed Subjects:
Business & Economics / Commerce
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