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Creative Strategy in Advertising
What the Copy-Editor Should Know About the Creative Side of the Business
Creative Strategy in Advertising
(
)
Author:
Jewler, A. Jerome
ISBN:
978-0-534-00824-6
Publication Date:
Jan 1981
Publisher:
Wadsworth
Book Format:
Paperback
List Price:
USD $16.00
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Book Details
Pages:
240
Detailed Subjects:
Business & Economics / Advertising & Promotion
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