Creativity and Advertising Affect, Events and Process |
|
| Author:
| McStay, Andrew |
| ISBN: | 978-0-415-51955-7 |
| Publication Date: | Apr 2013 |
| Publisher: | Routledge
|
| Book Format: | Paperback |
| List Price: | USD $49.95 |
Book Description:
|
@text Andrew McStay identifies and explores key historical, cultural and philosophical discourses that give rise to contemporary notions of advertising creativity.
@text Andrew McStay identifies and explores key historical, cultural and philosophical discourses that give rise to contemporary notions of advertising creativity.