Credit Cards for the Poor HSBC in Sri Lanka |
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| Author:
| Elaydi, Raed
Harrison, Charles |
| ISBN: | 978-1-61674-425-0 |
| Publication Date: | Feb 2010 |
| Publisher: | William Davidson Institute At The University of Michigan, The
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| Book Format: | Ebook |
| List Price: | USD $7.00 |
Book Description:
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This case follows the vision of Dalshan Ismail, Executive Director of HSBC's Sri Lankan credit card business for HSBC's credit card venture in Sri Lanka. He realized that the bottom of the pyramid represented an untapped consumer market in which businesses, especially multi-national corporations (MNCs), can alleviate poverty with market solutions. To reach the Base of the Pyramid, HSBC issued credit cards with limited identification and residency requirements, highly flexible...
More DescriptionThis case follows the vision of Dalshan Ismail, Executive Director of HSBC's Sri Lankan credit card business for HSBC's credit card venture in Sri Lanka. He realized that the bottom of the pyramid represented an untapped consumer market in which businesses, especially multi-national corporations (MNCs), can alleviate poverty with market solutions. To reach the Base of the Pyramid, HSBC issued credit cards with limited identification and residency requirements, highly flexible employment verification, and limited proof of monthly income amounting and achieved success without contrived government monopolies or unethical business practices. HSBC brought its technological expertise and scalability to a country without either, and offered both to the actual poor of the country.