Crisis Communications in the 24/7 Social Media World A Guidebook for CEOs and Public Relations Professionals |
|
| Author:
| Walker, Bill |
| ISBN: | 978-1-941688-22-9 |
| Publication Date: | Jan 2014 |
| Publisher: | Paramount Market Publishing, Incorporated
|
| Book Format: | Paperback |
| List Price: | USD $29.95 |
Book Description:
|
In today's 24/7 social-media world, judgment will take place in the court of public opinion, which is a court of law turned upside down--you're guilty until proven innocent. Every experienced CEO and Director of Pubic Relations knows that their organization could experience a crisis situation and that more often than not, the situation will unfold at a pace that leaves little time for a spokesperson to consult with management advisors. How you handle a serious crisis in the first...
More DescriptionIn today's 24/7 social-media world, judgment will take place in the court of public opinion, which is a court of law turned upside down--you're guilty until proven innocent. Every experienced CEO and Director of Pubic Relations knows that their organization could experience a crisis situation and that more often than not, the situation will unfold at a pace that leaves little time for a spokesperson to consult with management advisors. How you handle a serious crisis in the first developing hours, will often determine whether your organization will survive the blow and have a chance to recover. Author Bill Walker explains that the ONLY approach to take is to focus resolutely on the public interest. Actions or reactions based on self-interest will drag you down. The key to surviving a crisis lies in preparing for the inevitable by building relationships with media allies and strengthening your corporate or brand image ahead of time--not after the crisis hits. Walker has lived in the trenches of several major crises. His writing reflects both experience and empathy for those guiding organizations large and small through the gauntlet of news media, employees, customers, lawyers, regulators and other stakeholders. When well managed, a crisis can be an opportunity to cement relationships with your employees, business partners and customers. As one early reviewer put it, "This book is a good reminder that it's most important to act with integrity during a crisis if you do, the public relations will take care of itself."