Crisis Response Advertising Insights and Implications from COVID-19 |
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| Author:
| Hachtmann, Frauke |
| ISBN: | 978-1-000-91772-7 |
| Publication Date: | Jul 2023 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $48.95USD $190.00USD $190.00 |
Book Description:
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This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising.
This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising.