Critical Marketing Issues in Contemporary Marketing |
|
| Editor:
| Tadajewski, Mark
Brownlie, Douglas |
| ISBN: | 978-0-470-51198-5 |
| Publication Date: | Dec 2009 |
| Publisher: | John Wiley & Sons, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $81.95USD $63.50 |
Book Description:
|
Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g.
Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g.