Critical Questions in Persuasion Research |
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| Author:
| Boster, Franklin J.
Carpenter, Christopher J. |
| ISBN: | 978-1-5165-9109-1 |
| Publication Date: | Oct 2020 |
| Publisher: | Cognella, Inc.
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| Book Format: | Paperback |
| List Price: | USD $96.95 |
Book Description:
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Presents students with a refreshing way to study persuasion, communication theory, and human behaviour. Rather than examining different types of persuasion research and reviewing each one at a time, Franklin Boster and Christopher Carpenter explore eight key controversies, as well as research and theory related to each topic.
Presents students with a refreshing way to study persuasion, communication theory, and human behaviour. Rather than examining different types of persuasion research and reviewing each one at a time, Franklin Boster and Christopher Carpenter explore eight key controversies, as well as research and theory related to each topic.