Crossing the Chasm Marketing and Selling Disruptive Products to Mainstream Customers |
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| Author:
| Moore, Geoffrey A. |
| Series title: | Collins Business Essentials Ser. |
| ISBN: | 978-0-06-051712-0 |
| Publication Date: | Jul 2006 |
| Publisher: | HarperCollins Publishers
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| Imprint: | Collins |
| Book Format: | Paperback |
| List Price: | USD $17.99 |
Book Description:
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.