Crossing the Chasm Marketing and Selling Technology Projects to Mainstream Customers |
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| Author:
| Moore, Geoffrey A. |
| Read by:
| Chamberlain, Mike |
| Series title: | Collins Business Essentials Ser. |
| ISBN: | 978-0-06-226271-4 |
| Publication Date: | Dec 2012 |
| Publisher: | HarperCollins Publishers
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| Imprint: | HarperAudio |
| Book Format: | Downloadable audio file |
| List Price: | USD $26.99 |
Book Description:
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.