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Crossing the Chasm

Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm( )
Author: Moore, Geoffrey A.
Foreword by: McKenna, Regis
ISBN:978-0-88730-717-1
Publication Date:Aug 1995
Publisher:HarperCollins Publishers
Book Format:Paperback
List Price:USD $16.00
Book Details
Pages:240
Detailed Subjects: Business & Economics / Investments & Securities / General
Technology & Engineering / General
Physical Dimensions (W X L X H):5.11 x 8.11 x 1.11 Inches
Book Weight:0.4 Pounds



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