Cruise to Success How to Steer Your Way Through the Murky Waters of Marketing Your Library |
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| Author:
| Phillips, Loreen |
| Series title: | Chandos Information Professional Ser. |
| ISBN: | 978-1-84334-483-4 |
| Publication Date: | Jan 2009 |
| Publisher: | Elsevier Science & Technology
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| Imprint: | Chandos Publishing |
| Book Format: | Hardback |
| List Price: | USD $30.00 |
Book Description:
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Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library's resources.
Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library's resources.