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Cultivation Analysis

New Directions in Media Effects Research

Cultivation Analysis( )
Author: Signorielli, Nancy
Moran, Michael J.
Series title:SAGE Focus Editions Ser.
ISBN:978-0-8039-3295-1
Publication Date:Dec 1989
Publisher:SAGE Publications, Incorporated
Book Format:Hardback
List Price:USD $63.50
Book Description:

Cultivation analysis is an active, ongoing and influential research tradition, designed to assess the contributions of television viewing to people′s conceptions of social reality. It attempts to determine the extent to which people who watch greater amounts of television hold different conceptions of social reality from those who watch less. It is concerned with cumulative correlates and consequences of television exposure rather than short-term responses to or individual...
More Description

Book Details
Pages:272
Detailed Subjects: Social Science / Media Studies
Book Weight:1.188 Pounds



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