Cultural Strategy Using Innovative Ideologies to Build Breakthrough Brands |
|
| Author:
| Holt, Douglas
Cameron, Douglas |
| ISBN: | 978-0-19-161633-4 |
| Publication Date: | Jan 2010 |
| Publisher: | Oxford University Press
|
| Book Format: | Ebook |
| List Price: | USD $45.87 |
Book Description:
|
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.