Customer Experience Future Trends and Insights |
|
| Author:
| Shaw, C.
Dibeehi, Q.
Walden, S. |
| ISBN: | 978-0-230-29177-5 |
| Publication Date: | Sep 2010 |
| Publisher: | Palgrave Macmillan
|
| Book Format: | Ebook |
| List Price: | USD $49.00 |
Book Description:
|
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.