Customer Loyalty A Guide for Time Travelers |
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| Author:
| Robinson, S.
Etherington, L. |
| ISBN: | 978-1-349-54643-5 |
| Publication Date: | Nov 2005 |
| Publisher: | Palgrave Macmillan Limited
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| Imprint: | Palgrave Macmillan |
| Book Format: | Paperback |
| List Price: | USD $49.99USD $49.99USD $44.99 |
Book Description:
|
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.