Customer Sentiment Management Based on Analytics |
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| Author:
| Halder, Kaushik |
| Managing editor:
| Jain, Deepa |
| Compiled by:
| Jain, D. |
| Associate Editor:
| Jain, Manisha |
| Assisted by:
| Nirmal Integrated Consultancy, |
| (various roles):
| Nirmal Integrated Consultancy, |
| ISBN: | 978-0-9943283-0-4 |
| Publication Date: | Aug 2018 |
| Publisher: | IARS' Press Australia
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| Book Format: | Ebook |
| List Price: | USD $19.00 |
Book Description:
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The book "Customer Sentiment Management-Based on Analytics" is provided in hierarchical chapter wise. The main and objective and purpose of the book is to bridge the gap between various nodes in an organization. There are various software and books on "Customer Relation Management" (CRM), there are also various software and books available on Analytics/Machine Learning. This book has put effort to engulf these nodes like CRM and Analytics and tried to develop a framework for well...
More DescriptionThe book "Customer Sentiment Management-Based on Analytics" is provided in hierarchical chapter wise. The main and objective and purpose of the book is to bridge the gap between various nodes in an organization. There are various software and books on "Customer Relation Management" (CRM), there are also various software and books available on Analytics/Machine Learning. This book has put effort to engulf these nodes like CRM and Analytics and tried to develop a framework for well managing Customer's Sentiment / Behavior based on Analytics. CRM does not really deals with Customer Sentiment and Behavior, whereas Analytics deals with Customer Sentiment and Behavior but not really on strategy of managing them. This book has put best effort to well connect all of them. This book shares light on a framework to understand and manage Customer's sentiment. This frame work will be based on Analytics / Data Mining / Machine Learning. Various subjects will get involved like "Statistics", "Management", "Computer Science" and "Philosophy".