Data Mining Cookbook Modeling Data for Marketing, Risk, and Customer Relationship Management |
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| Author:
| Rud, Olivia Parr |
| ISBN: | 978-0-471-38564-6 |
| Publication Date: | Nov 2000 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley |
| Book Format: | Paperback |
| List Price: | USD $80.00 |
Book Description:
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Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases.
Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases.