Data Mining Techniques in CRM Inside Customer Segmentation |
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| Author:
| Tsiptsis, Konstantinos K.
Chorianopoulos, Antonios |
| ISBN: | 978-0-470-68581-5 |
| Publication Date: | Jan 2010 |
| Publisher: | John Wiley & Sons, Incorporated
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| Book Format: | Digital online |
| List Price: | USD $105.95 |
Book Description:
|
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining.
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining.