Deep Dive Retail Therapy, Choice and Well-Being |
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| Author:
| Rustagi, Nimish |
| ISBN: | 979-8-3869-9807-3 |
| Publication Date: | Mar 2023 |
| Publisher: | Independently Published
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| Book Format: | Paperback |
| List Price: | USD $7.99 |
Book Description:
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Is consuming therapeutic? Is having more choice better for the consumer? How to spend for greater happiness? This book aims to shed light on some of the lesser-known insights on consumer behaviour and marketing that can help not just marketing managers to better understand their customers, but also help an everyday consumer understand some simple ways to become a happier consumer. Through 13 independent and standalone essays that are backed by...
More DescriptionIs consuming therapeutic?
Is having more choice better for the consumer?
How to spend for greater happiness?
This book aims to shed light on some of the lesser-known insights on consumer behaviour and marketing that can help not just marketing managers to better understand their customers, but also help an everyday consumer understand some simple ways to become a happier consumer.
Through 13 independent and standalone essays that are backed by solid research, the book delves into different areas of consumer behaviour, marketing and more.
The issues taken up for discussion include -retail therapy and consumer self-worth, happiness and consumption, extent of choice and consumer well-being, pitfalls of consumer's expertise.