Defining Your Market Winning Strategies for High-Tech, Industrial, and Service Firms |
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| Author:
| Weinstein, Art
Winston, William |
| ISBN: | 978-0-7890-0252-5 |
| Publication Date: | Jul 1998 |
| Publisher: | Routledge
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| Book Format: | Paperback |
| List Price: | USD $75.95 |
Book Description:
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This book provides the blueprint for visionary companies who are building markets today to be market leaders tomorrow. It does so by providing a practical and comprehensive base for defining and redefining marketing in competitive and fast-changing global markets. You'll find invaluable information about market identification, analysis, selection, and strategy.
This book provides the blueprint for visionary companies who are building markets today to be market leaders tomorrow. It does so by providing a practical and comprehensive base for defining and redefining marketing in competitive and fast-changing global markets. You'll find invaluable information about market identification, analysis, selection, and strategy.