Demand Creating What People Love Before They Know They Want It |
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| Author:
| Slywotzky, Adrian J.
Weber, Karl |
| Narrated by:
| Courvoisier, Dave |
| ISBN: | 978-1-61174-651-8 |
| Publication Date: | Nov 2011 |
| Publisher: | HighBridge Company
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| Book Format: | CD-Audio |
| List Price: | USD $34.95 |
Book Description:
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"One of the world's six most influential management thinkers" (Industry One) combines clever, counterintuitive stories about everyday life and human behavior to present a powerful, new way to understand demand: how to create it, how to maintain it.
"One of the world's six most influential management thinkers" (Industry One) combines clever, counterintuitive stories about everyday life and human behavior to present a powerful, new way to understand demand: how to create it, how to maintain it.