Demand Creating What People Love Before They Know They Want It |
|
| Author:
| Slywotzky, Adrian J.
Weber, Karl |
| Contribution by:
| Weber, Karl |
| Read by:
| Courvoisier, Dave |
| ISBN: | 978-1-6651-6170-1 |
| Publication Date: | Mar 2021 |
| Publisher: | HighBridge Company
|
| Book Format: | CD-Audio |
| List Price: | USD $24.47 |
Book Description:
|
In
Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications--not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why...
More DescriptionIn Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications--not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why "very good" does not equal "magnetic"; how what you don't see can make or break a product; the art of transforming fence sitters into customers; why there's no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).