Designing Brand Experience Creating Powerful Integrated Brand Solutions |
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| Author:
| Landa, Robin |
| Series title: | Graphic Design/Interactive Media Ser. |
| ISBN: | 978-1-4018-4887-3 |
| Publication Date: | Sep 2005 |
| Publisher: | Delmar Cengage Learning
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| Book Format: | Paperback |
| List Price: | USD $99.95 |
Book Description:
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In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable...
More DescriptionIn today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications-brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others-while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide.