Designing Effective Web Surveys |
|
| Author:
| Couper, Mick P.
Couper, Mick |
| ISBN: | 978-0-521-71794-6 |
| Publication Date: | Sep 2008 |
| Publisher: | Cambridge University Press
|
| Book Format: | Paperback |
| List Price: | USD $80.99 |
Book Description:
|
Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys.
Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys.