Designing Experiences |
|
| Author:
| Rossman, J. Robert
Duerden, Mathew D. |
| Foreword by:
| Pine, B. Joseph |
| Series title: | Columbia Business School Publishing Ser. |
| ISBN: | 978-0-231-54951-6 |
| Publication Date: | Jul 2019 |
| Publisher: | Columbia University Press
|
| Book Format: | Ebook |
| List Price: | USD $29.99 |
Book Description:
|
J. Robert Rossman and Mat Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish.
J. Robert Rossman and Mat Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish.