Designing and Delivering Superior Customer Value Concepts, Cases, and Applications |
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| Author:
| Weinstein, Art
Johnson, William C. |
| Series title: | Routledge Revivals Ser. |
| ISBN: | 978-0-429-27797-9 |
| Publication Date: | Mar 2020 |
| Publisher: | Taylor & Francis Group
|
| Imprint: | CRC Press |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $66.95USD $220.00USD $220.00 |
Book Description:
|
First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).
First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).