| Developing a Creative and Innovative Integrated Marketing Communications Plan A Working Model | | | Author:
| Ogden, James R. | | ISBN: | 978-0-13-778333-5 | | Publication Date: | Apr 1998 | | Publisher: | Pearson Education
| | Book Format: | Paperback | | List Price: | USD $113.32 | Book Description:
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- For advertising and marketing courses in the schools of business and journalism.
- Able to be used as both a stand alone item or a supplement to current advertising books, this "how to" book focuses on the creation of an Integrated Marketing Communication (IMC) Plan .
- For advertising and marketing courses in the schools of business and journalism.
- Able to be used as both a stand alone item or a supplement to current advertising books, this "how to" book focuses on the creation of an Integrated Marketing Communication (IMC) Plan .
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